Cloudbrink’s Perspective: Challenges in Implementing Zero Trust and the Role of Automated Moving Target Defense (AMTD)
We recently came across an insightful article from David Strom 1 discussing the challenges faced in implementing Zero Trust and the current state of this cybersecurity approach. This is a great article that points out that while Zero Trust has been hailed as a revolutionary concept, its widespread adoption has not yet materialized. At Cloudbrink, we recognize the complexity and hurdles associated with Zero Trust, and we believe that Automated Moving Target Defense (AMTD) which Gartner describes as “the future security”, will have a faster adoption curve.
Zero Trust, Security, and AMTD
Zero Trust, a concept popularized by John Kindervag, aims to ensure that no user or device on a network can be inherently trusted. It involves meticulous user validation, device registration, and granular access controls. However, despite the attention it has garnered, the implementation of a complete zero-trust solution remains incomplete and underutilized in many cases.
According to Gartner analyst John Watts, moving from theory to practice with zero trust is challenging. Currently, fewer than 1% of large enterprises are using it. While he predicts that over 60% of organizations will adopt zero trust as a starting point for security by 2025, more than half are likely to fail to realize its benefits.
The challenges with Zero Trust revolve around practical obstacles, perceptual barriers, and the need for careful coordination of various products to deliver on its promises. Additionally, the deployment timeline for Zero Trust can be lengthy, often spanning several years. These challenges have contributed to a slower adoption rate than anticipated, with less than 1% of large enterprises currently utilizing Zero Trust.
At Cloudbrink, we understand the evolving cybersecurity landscape and the need for innovative solutions that address these challenges head-on. That’s why we have developed a unique approach that combines Zero Trust principles with Automated Moving Target Defense (AMTD). AMTD ensures that attackers face a constantly changing and dynamic environment, making it extremely difficult for them to exploit vulnerabilities.
High-Performance Remote Access and AMTD
Our high-performance secure access solution leverages AMTD, along with personal Software-Defined Wide Area Networking (SD-WAN), to deliver unmatched security and accelerated performance for cloud, SaaS, and data center applications. By constantly rotating certificates, dynamically changing data paths, and utilizing our temporal FAST Edges architecture, Cloudbrink provides a high-performance, secure, and seamless experience for remote and hybrid workers.
As an organization, we believe that the key to successful security lies in continuously evolving and adapting to the ever-changing threat landscape. While Zero Trust remains an important concept, we recognize the need for innovative approaches such as AMTD to complement and enhance its effectiveness.
Cloudbrink is committed to providing organizations with the fastest, most secure remote access solution for their hybrid workforces. Our software-only solution, combined with AMTD and other cutting-edge technologies, empowers organizations to embrace a comprehensive security framework while simplifying operational complexity.
Together, let’s navigate the challenges of modern cybersecurity and empower businesses to thrive in the digital era.
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1 ‘Zero trust’ was supposed to revolutionize cybersecurity. Here’s why that hasn’t happened yet.