Is SASE Dead - Cloudbrink's take on Gartners Report

As the CEO of Cloudbrink, I'd like to address the recent Gartner report on SD-WAN and its implications for SASE and the future of enterprise networking. The question "Is SD-WAN dead?" is provocative, but the reality is more nuanced. Let's dive into Gartner's perspective and what it means for the industry.

The Evolution of SD-WAN

SD-WAN has been a transformative technology in enterprise office networking, offering improved performance, flexibility, and cost-effectiveness compared to traditional WAN solutions. However, the landscape is rapidly changing, and SD-WAN must evolve to meet new challenges.

Gartner's recent report highlights a significant shift in the market. By 2027, they predict that 70% of network operations personnel will rely on generative AI for Day 2 SD-WAN management, up from less than 5% in early 2024[1]. This forecast underscores the growing importance of AI in network management and operations.

The Rise of AI in Networking

The integration of AI, particularly generative AI, into SD-WAN management is not just a trend but a necessity. As networks become more complex and distributed, AI-driven solutions offer the scalability and intelligence needed to manage these environments effectively. At Cloudbrink, we've long recognized this trend and have been at the forefront of incorporating AI into our networking solutions.

SD-WAN's Evolving Role

While some may interpret Gartner's report as a death knell for SD-WAN, we at Cloudbrink see it differently. SD-WAN isn't dying; it's transforming. The technology is being reimagined to address the needs of a work-from-anywhere generation and the increasing demand for secure, high-performance access from anywhere.

Our approach at Cloudbrink has been to develop what we call Personal SASE (Secure Access Service Edge), which integrates SD-WAN functionality within a broader security framework[3]. This aligns with Gartner's prediction that by 2027, nearly two-thirds of new SD-WAN purchases will be part of a single-vendor SASE offering[4].

The Future is Personal SASE

The future of enterprise networking lies in solutions that can provide the benefits of SD-WAN - improved performance, flexibility, and cost-effectiveness - while addressing the security and mobility needs of modern workforces. Our Personal SASE solution embodies this future, offering:

  • Ultra-low latency access
  • Integrated security and networking policies
  • Centralized visibility
  • Complete zero-trust security stack

These features enable what has become known as "coffee shop networking," where users can enjoy secure, high-performance access to applications from any location including the branch or head office[3]. This redesign of branch and head office networks provides a simplification that increases security and has a fantastic ROI that reduces both CapEx and OpEx.

Addressing SD-WAN's Limitations

Traditional SD-WAN solutions have faced challenges in performance, latency, security, and mobility, especially in the context of remote work. At Cloudbrink, we've tackled these issues head-on:

  • Performance: Our preemptive accelerated packet recovery technology ensures enterprise-grade performance on any device.
  • Latency: By leveraging edge networks, we've reduced latency to under 20 milliseconds, compared to 70-100 milliseconds with traditional vendors[2].
  • Security: Security is built into our solution, not added as an afterthought.
  • Mobility: Our software-only approach eliminates the need for specialized hardware, making the network truly mobile[2].

SD-WAN and SASE are Evolving, Not Dying

SD-WAN isn't dead - it's evolving into something more comprehensive and better suited to modern enterprise needs. As Gartner's report suggests, the future of SD-WAN is intertwined with AI, security, and cloud-native architectures.

At Cloudbrink, we're leading the evolution of SASE with our Personal SASE solution, which reimagines SD-WAN, and therefore SASE, for the era of hybrid work. By integrating SD-WAN functionality into a broader, AI-driven security and networking framework, we're not just keeping SD-WAN alive - we're propelling it into the future.

The question isn't whether SD-WAN is dead, but how it's being reborn to meet the challenges of tomorrow's digital landscape. And at Cloudbrink, we're excited to be at the forefront of this transformation.

Try-Now

Apply for the Cloudbrink Personal SASE try before you buy

 

Cloudbrink Try-Now Customer Agreement

 

Please note these terms do not replace Cloudbrinks standard terms and conditions or the Cloudbrink EULA.

https://cloudbrink.com/privacy-policy/

https://cloudbrink.com/eula/

 

What is a Try-Now Test?

We know how important it is to make sure you're investing in the right solution but you may not want to speak to a company representative yet. This is why we're excited to offer you a limited Try Now Trial of the Cloudbrink Personal-SASE service

For a limited time, you can access the Cloudbrink service and see firsthand how it can help your business by:

  • Improving download/upload speeds
  • Enhancing online meeting services such as Teams, Zoom and WebEx
  • Strengthening you Security Posture with Automated Moving Target Defense technology

 

How the Trial Works:

No financial commitment: Explore our product risk-free.

Limited access: Get a hands-on experience with some core features for 15 days.

Personalized support: Our team will be available to guide you through the trial and answer any questions.

Take advantage of this opportunity to see how the Cloudbrink Service can make a difference for you. Complete your sign up today!

What is the limited trial?

The limited trial allows you to test the core performance claims the Cloudbrink service using specific web applications such as file share services and video conferencing services. For a wider trial that includes private apps, other web apps or corporate network access, please complete a contact sales form www.cloudbrink.com/contact or a demo request https://cloudbrink.com/request-a-demo/

 

Are there any prerequisites to using the Try-Now version?

Yes. Cloudbrink has made the service available in the USA at no charge for organizations to test the service to compare it to their current solutions. It is not allowed to be used by organizations that provide a competitive product either as a vendor, reseller, MSP or other 3rd party. Neither is it to be used for any other consultancy or third party for the purpose of gathering results for publication either privately or publicly. These types of organizations will need to contact Cloudbrink directly to see if they qualify for a managed PoC. You can use the demo form or the contact form.

There will also be a few short surveys that you will be asked to complete throughout the trial.

What if in the trial I run into a problem? Will there be support?

If you encounter a problem, you can contact support using the support form. https://cloudbrink.com/support-request/ for the organization name, please state "try-now" and make sure you use the same email address as you signed up with. Please understand that the Customer Service agents will always prioritize current customers so sometimes it take a while for a response.

Ownership and costs

All software remains the property of Cloudbrink Inc.  and will not be charged for in the trial period.

Publication of results and trial

The end user or any other party involved must not disclose any product or performance data to any other party other than Cloudbrink Inc. Cloudbrink will have the rights to publish the anonymized results of the trial minus any sensitive detailed personal or business information. Cloudbrink will present any additional trial information intended for use to the end user for approval. If no response is received within 12 calendar days, it will be assumed that the information is approved for use.

 

 

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