Personal SASE is an enterprise-grade secure access service, delivered individually to each user—just like personal computers are owned by the company but used by individuals. Cloudbrink's Personal SASE shifts security and SD-WAN functions to the user level, creating a high-performance, zero-trust access experience that’s radically simple, secure, and fast—without hardware, gateways, or performance bottlenecks.
What is Personal SASE for the Enterprise?
And Why It’s Built for the Enterprise
Personal SASE (Secure Access Service Edge) is a revolutionary enterprise technology model where the core functions of network security and SD-WAN are shifted from centralized infrastructure to the individual user or edge. But make no mistake—Personal SASE is for the enterprise, not consumers.
The term “personal” doesn’t mean small-scale or consumer-grade. Instead, think of it like a personal computer: The enterprise buys and manages it, but each user benefits from a tailored, dedicated experience. Cloudbrink’s Personal SASE works the same way—giving each user their own high-performance edge, their own security posture enforcement, and their own policy enforcement engine—all delivered via software.
Why This Matters
Traditional SASE models are built around centralized infrastructure—PoPs, gateways, and appliances—that force traffic to detour, degrade, and delay. Personal SASE left-shifts those capabilities, meaning users get direct, dynamic, and secure access wherever they are.
This per-user architecture eliminates complexity, removes bottlenecks, and dramatically improves performance. It’s not just a technical innovation—it’s a productivity multiplier.
How It Works: The Cloudbrink Approach
Cloudbrink’s Personal SASE includes:
- The Brink App: Lightweight software on each device that applies zero-trust policies, accelerates traffic, and automatically connects to the optimal FAST Edge.
- Personal SD-WAN: Dynamically creates a private, high-speed tunnel for every user session, tailored to their current location and application.
- FAST Edges: Temporary, autonomous PoPs spun up on-demand within 5–20 milliseconds of the user for LAN-like performance.
- ZTNA with Best-in-Class Security: Mutual TLS 1.3, certificate rotation every 8 hours, integration with Entra and CrowdStrike, and Automated Moving Target Defense (AMTD).
- Unified Policies at the User Level: Centrally managed, but context-aware enforcement at the user edge—based on identity, device, posture, and location.
Why Enterprises Are Moving to Personal SASE
- Simplicity: A major insurance firm deployed Cloudbrink to 850 users in a single week, replacing legacy VPNs and consolidating tool sprawl. IT operations were simplified overnight.
- Security: Enterprises get true Zero Trust with fine-grained access control, continuous posture checks, and full compliance with modern security frameworks. Cloudbrinks certificate rotations exceed theCA/Browser Forum 2029 mandate.
- Speed: Remote users in particular see an increase in responsiveness of enterprise applications. Developers in a Fortune 100 company achieved 30x faster file transfers and eliminated 300ms of latency, thanks to Cloudbrink’s personal SD-WAN and intelligent routing.
- Savings: A global media firm reduced SD-WAN appliances from 3,500 to 500 and cut IT support tickets to near zero for remote access issues. An regional commercial insurance company with 100’s of remote staff were able to reduce their IT support costs by 50%
In Summary
Personal SASE is the future of secure enterprise access. It reimagines connectivity by giving every user a dedicated, optimized, secure access edge—software-defined and centrally managed. Unlike traditional VPN, ZTNA, or SD-WAN solutions, Cloudbrink’s Personal SASE combines the three S’s—Simplicity, Security, and Speed—to enable a hybrid workforce that is always connected, always protected, and always productive.
Ready to give your users the freedom to “Enjoy Life and Work”? Let’s talk Personal SASE.
